Under the five-year partnership the main grandstand will be named after the award-winning Mansfield company, and Hall-Fast will have exclusive branding rights to the interior and exterior of what will be known as the Hall-Fast Stand at the famous and historic Nottinghamshire horse racing venue.
The package also includes Hall-Fast staging five Community Days throughout the season; Southwell Racecourse being known as Community Partners of Hall-Fast and a hospitality suite named the Hall-Fast suite and branded.
Hall-Fast owner and managing director Malcolm Hall said he was delighted to have joined forces with Southwell Racecourse.
He said: "Southwell Racecourse is a great venue and has fantastic facilities. I am really proud to partner with them and this deal enables Hall-Fast to extend our activities within the community, and build links between all of our community partners."
The Southwell Racecourse sponsorship is the latest addition to the Hall-Fast portfolio of sporting Community Partnerships.
It is also a major sponsor of Nottingham Rugby Club, Sheffield Steelers ice hockey team, Mansfield Town Football Club and Mansfield Rugby Club.
Southwell Racecourse is part of the Arena Racing Company (ARC), which operates 15 racecourses across Britain, and is widely considered to be one of the premier sporting venues in the East Midlands.
The course stages numerous highlights in its racing calendar, but is also a venue for a number of weddings, conferences and outdoor events each year including golf at its wonderful 18 hole golf course.
General manager Mark Clayton explained why Southwell Racecourse had teamed up with Hall-Fast.
He said: "We are delighted to join forces with such a forward thinking and successful company like Hall-Fast.
“Southwell Racecourse and Golf Course are going from strength to strength, and we strongly believe working with such a community based company will enhance our position in the local community.
“We look forward to developing a long term relationship with Hall-Fast.”